This is a real world mockup of what my font poster could look like on display on a city street.

The font poster project was a great opportunity to explore how impactful and fun typopgraphy can be. The Neue Haas Grotesk font has a rich and long history that is evident in the detail of the characters. The simple sans serif nature of the font allows it to be flexible and useful in a variety of situations. 

The final poster design inlcudes all the necessary elements to provide a potential customer with the information they need to decide how they can use this font in their designs. The variety of weight options as displayed allow the font to be usable for small text and very large headlines. This gives Neue Haas Grotesk a reusability that is not often present in modern digital fonts.